Casino and sportsbook agent system for multi-level networks

Growth in agent-led, cash-driven markets

Across Latin America, Africa and parts of Asia and Eastern Europe, a large share of players do not come from an online campaign but from someone they trust: a shop owner, a local promoter or an agent who knows the neighbourhood. In these markets the agent channel is not an alternative to online gaming; it is how online gaming reaches players who pay in cash or have no online payment method.

A structured agent network turns that reality into a measurable acquisition channel. Every new agent brings their own player base, acquisition cost shifts from ad spend to relationships on the ground, and growth follows the expansion of the network. The back office lets you open new territories, onboard new agents and see at any moment which part of the network is driving volume.

The agent network at a glance

The system manages multi-agent, multi-level networks: master agents, agents, sub-agents and shops in a single tree, with credit flowing down level by level and each node seeing only its own branch. The Platform Owner keeps a full view of the network and sets currencies and RTP, which lower levels can only tighten.

One account for casino and sportsbook

A player topped up by a shop uses the same balance for slots, live games and sports betting. There are no separate accounts and no transfers between products, and the agent does not have to juggle two systems. For you, that means a broader offer for every player in the network, more playing occasions per customer and a single source of data for balances, bets and results.

The catalogue is the full platform catalogue: 21,000+ games from 250+ providers, organised by category and managed from the back office. You decide which products to enable in each White Label and can extend the offer over time without changing the network structure.

Your brand, your markets

The agent network operates under your brand. You choose the domain, design, languages and front-end currencies, and players see one brand whether they play from home or top up at a shop. If you run several brands or countries, you can open separate White Labels, each with its own network, currencies and rules, while keeping one overall view.

Network reporting and control

Each level sees the reports for its own branch: deposits and withdrawals, bets, wins and results by agent, shop and player. The Platform Owner gets the aggregated view of the whole network plus the detail of every node, and can block any user at any time. You see straight away which agents are growing, which shops need attention and where exposure is building up.

Live in 72 working hours

An agent network only creates value once it is operating, so the launch process is short and clearly defined. We configure the White Label with you, load the initial network structure and check every step together. After testing, the platform goes live in 72 working hours, and from then on your agents can open accounts and top up players.

Who it is for

The agent system suits operators who sell through retail outlets, cashier networks or local promoters, groups running several brands with separate networks, and operators who want a retail distribution channel alongside online. It also fits operators whose agent network currently runs on spreadsheets or a patchwork of tools and who want to bring it into one back office.